Differences Between Digital Marketing & Digital Advertising

Diferencias entre el marketing digital y la publicidad digital y sus estrategias.

Marketing and digital advertising are key to the success of your company but these concepts are often confused, which is why we decided to clarify these two concepts and their differences in this blog.

What is digital advertising?

Advertising is a form of communication whose purpose is to increase the consumption of a product or service, or simply to raise awareness of them using a variety of channels such as television, billboards or the Internet.

Digital advertising refers to the promotion and communication techniques of a business through different paid platforms exclusively on the internet, such as Google Ads, Facebook Ads, Pinterest Ads, etc. Thanks to these paid platforms it is possible to reach your ideal audience due to the most advanced segmentation on the planet. These segmentations allow you to show your ads to people based on their location, age, gender, interests, consumption habits, among other options.

What is digital marketing?

Marketing studies the behavior of markets and consumers. Its main purpose is to attract, capture and retain new customers, using a variety of strategies that can combine organic methods —that is, free— and paid methods. Digital marketing has the same goal as traditional marketing, but using a variety of digital platforms. Digital marketing is also known as marketing 2.0 or cybermarketing.

7 Types of Digital Marketing

1. Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

In other words, content marketing is the art of communication through storytelling — it’s about creating content that people actually want to consume, whether that’s articles, videos, podcasts, or any other format. And it’s not just about creating content for content’s sake; it’s about creating content that is relevant to your audience and drives real results for your business.

2. Email Marketing:

Email marketing is a type of marketing that involves sending email messages to potential and current customers. Email marketing can be used to promote sales, build customer relationships, and keep customers updated on new products and services. Email marketing is an effective way to reach a large audience at a lower cost than traditional marketing methods. email marketing can also be customized to target specific audiences, making it an effective way to reach potential and current customers with relevant messages.

3. Search Engine Optimization

Search engine optimization, or SEO, is the process of improving the visibility of a website in search engine results pages (SERPs). SEO can be achieved through a variety of techniques, including on-page optimization (such as content optimization and keyword targeting) and off-page optimization (such as link building and social media engagement). SEO is an important part of any digital marketing strategy, as it helps to drive traffic and leads to your website. When SEO is done correctly, it can improve your website’s ranking in SERPs, which can lead to more traffic and leads. The goal of SEO is to improve your website’s visibility in SERPs so that it appears higher up in the results pages for relevant searches. SEO is a long-term marketing strategy, so it’s important to keep up with SEO best practices if you want to see results. However, SEO can be time-consuming and complex, so it’s important to partner with an experienced SEO agency or consultant if you want to get the most out of your SEO efforts.

4. Social Media Marketing

This is probably the strategy that people confuse the most with digital advertising. Content marketing IS NOT digital advertising. Social media marketing is the process of using social media platforms to promote and sell products or services. Businesses can use social media marketing to connect with customers and build relationships with them. It can also be used to increase brand awareness, drive traffic to a website, or generate leads and sales. It is important to use social media marketing wisely in order to avoid spamming or annoying potential customers. When done right, social media marketing can be an extremely effective way to reach and engage with your target audience.

5. eCommerce:

eCommerce refers to the buying and selling of goods and services online. It’s a broad term that can encompass everything from online shopping to digital marketing and social media. eCommerce has grown rapidly in recent years, thanks to the advent of technology and the proliferation of internet access. Today, eCommerce is a vital part of many businesses’ operations, and it’s only expected to continue to grow in the years to come. Whether you’re a small business owner looking to start selling online or a larger company that wants to explore new avenues for growth, eCommerce is worth considering. With eCommerce, you can reach a global audience of potential customers, and there are numerous platforms and tools available to help you get started. 

6. Bots:

A bot is a type of software that is installed on web pages to facilitate communication with the user since they try to imitate human behavior. These can perform multiple functions such as editing texts, moderating conversations, answering questions, sending emails, among others.

7. PPC Advertising:

PPC, or pay-per-click, advertising is a way to generate traffic to your website by paying for ads that appear on search engine results pages. When someone clicks on one of your ads, they are taken to your website, and you pay the advertiser a fee for each click. PPC can be an effective way to reach potential customers who are actively searching for products or services like yours. The key to successful ppc advertising is to create ads that are relevant and targeted to your audience, and to bid on keywords that are likely to generate high-quality leads. By doing this, you can ensure that your ppc campaigns are cost-effective and generate leads that convert into customers.

To Wrap It Up:

As you can see, digital advertising is part of one of the digital marketing strategies, but not all digital marketing is part of digital advertising. Digital advertising is key in any marketing strategy since there are many of the elements of digital marketing that can be promoted through digital advertising such as content creation, email marketing and e-commerce.

Many times digital advertising is of great importance since the organic reach of the content you create is very limited and does not always reach people within your ideal audience due to the saturation of users on social networks. That is why at Primate Digital we specialize in the development of digital advertising campaigns. With us you can achieve one of the most important marketing strategies and get your content exactly to your ideal audience at the right time.

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