Advertsing Vs. Social Media Management

What are their differences? Which one should you choose?

Social media management is one of the most popular marketing efforts at the moment.  While it is an important strategy in digital marketing, they are often confused. That is why in this blog we decided to analyze each of these services that we offer to highlight their differences and benefits.

What is social media management?

It involves creating, publishing, and managing content on social media channels like Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest. This is the best way to showcase your business in a virtual creative way & build brand awareness. Having a social media manager who organically Interacts with customers /Audiences will set you apart.

What all does it involve?

  • Hashtag research ( land your photos on people who
    don’t follow you organically).
  • Interactive story designs ( the Instagram algorithm
    priorities accounts with high interactive stories).
  • Social media market research ( research competitors).
  • Account interaction to gain traffic to Instagram & build
    customer relationships.
  • Reply to comments, tagged photos, and posts.
  • Respond and redirect direct messages.

Social media management benefits

  • Low cost
  • Promote direct interaction with your followers
  • It guides, entertains and provides value
  • Increase your identity as a brand

Social media management disadvantages

  • Limited reach
  • The interaction depends on your number of followers
  • The return on investment cannot be measured

Advertsing on social media

As a business owner, you know that advertising is essential to reach new customers and grow your company. But with so many options available, it can be tough to decide where to invest your advertising dollars. These days, social media is one of the most popular and effective places to advertise. Here are a few reasons why social media advertising can be such a powerful tool for your business:

First of all, social media platforms have massive audiences. Facebook alone has over 2 billion monthly active users. That means there are a lot of potential customers out there who could see your ad.

Second, social media advertising allows you to target your audience very precisely. You can choose to show your ad to people based on their age, location, interests, and more. This ensures that your ad reaches the right people, and that you’re not wasting your time and money on ads that no one will see.

Third, social media ads are relatively affordable. You can set a budget for how much you want to spend on each ad, and you only pay when someone clicks on it or takes some other action. This makes social media advertising a very cost-effective way to reach new customers.

So if you’re looking for an effective way to advertise your business, social media should definitely be one of your top choices. With its huge audience and ability to target specific demographics, social media advertising can help you reach your marketing goals and grow your business.

Disadvantages of social media advertising

While social media advertising has its advantages, there are also several disadvantages to consider.

  • Ongoing change: Social media platforms are constantly changing, which can make it difficult to keep up with the latest trends and develop effective strategies.
  • Competition: Social media advertising is very competitive, and it can be challenging to stand out from the crowd.
  • Cost: Advertising on social media involves paying the ad spend on the platform and the agency for their management services.

Which one should I pick?

Ideally, both should be part of your digital marketing strategy. But if you have to decide which one to invest your money in, here is the profile of most of our clients who hire us for each of these services:

Social media management client profile:

  • They focus more on generating presence and brand recognition
  • They care about constantly creating content to keep their audience engaged
  • They need to focus their time on other business tasks instead of generating content themselves
  • They do not have graphic design skills or tools to create content
  • Generating sales is not their primary focus

Advertising client profile:

  • The main goal is to generate more sales and attract more potential customers.
  • They want to reach an ideal audience beyond their current Facebook or Instagram followers.
  • They care about seeing a clear return on investment.
  • They focus more on seeing results in the short and medium term.
  • They are based on a clear and malleable strategy.

If you’ve read this far, congratulations! Surely you already have a clearer idea of the difference between each of these services and can determine which one is the most appropriate for you. Primate Digital’s team of experts is ready to create the best strategy that meets your goals. Take the first step and contact us to evolve your business.

Schedule Your Call With Rafael

Free 20-minute Strategy Call

Thank you for being interested in our services! By the end of this strategy call, you will have a clear understanding of the next steps you can take for your business to get started with digital advertising.

Find a time on Rafael’s calendar to schedule your call today and we look forward to speaking to you soon!

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